The Cambly project involved creating a motion design tutorial to guide users through the subscription process in a clear and engaging way. The process began with research and planning, analyzing the platform’s interface and identifying potential user pain points. A detailed script and storyboard were developed to ensure a logical flow, followed by the design of visual elements aligned with Cambly’s brand identity. The animation was crafted using UX motion principles, incorporating smooth transitions and a well-paced rhythm to maintain clarity and engagement. After testing and refining details based on feedback, the final result was an intuitive and visually appealing tutorial that enhances the user experience, making the subscription process more accessible and seamless.